Version Point is an app by Health Version that globally connects health stakeholders (caregivers, providers, vendors, etc.). They target developing countries with less reliable emergency services and healthcare supply chain.
As the app moved into beta testing, the client needed copy to funnel potential beta users through the recruitment process. At the same time, the funnel needed to promoted the company and build hype for the upcoming app launch.
Explains what the app does and builds anticipation for its launch. Entices beta users to participate for a special promo.
Acceptance and rejection emails to beta user applicants promote and build excitement.
Survey & Confirmations
Collects marketing data from potential end users. Different confirmations appear depending on the survey-taker's role.