Navigate Food Safety Solutions

The Client

Navigate offers food safety training and consulting to food manufacturers in Canada.

The Project

VSLs and ads operate at various points in the funnel to create awareness and generate leads. 

This B2B project targets Canadian QA/QC Managers and other professionals in the food manufacturing industry. 

Video Sales Letters (VSLs)
First VSL provides top-of-funnel copy for a Facebook video ad. The other provides middle-of-funnel copy for the company's landing page. 
Facebook Ads

A/B versions to accompany VSLs, including the headlines on the still image. 

Google Ads

Targeting food safety professionals looking to pass an audit or get training for their team. 

The Feedback

"Great stuff and fantastic turnaround. Looking forward to working with Elyse again in the future!"